A STUDY ON ROLE OF STARTUPS IN ENTREPRENEURIAL DEVELOPMENT IN KERALA.

Abstract

The professional application of knowledge, skills, competencies, and the monetization of a novel idea to the world by launching a business or enterprise by an individual or group of individuals constitute entrepreneurial activity. By creating large-scale job opportunities for the country's upcoming workforce, start-ups have a crucial role to play in India's future by encouraging entrepreneurship and providing novel solutions to the country's difficult problems. Before other states' contributions, the Kerala government has focused more on start-ups. Additionally, start-ups enable the nation's youth to make a greater contribution to entrepreneurial development and self-employment opportunities. This study aims to assess the role of start-ups in Kerala State's entrepreneurial growth. It also tries to find out how technology business incubation centres in Kerala were helping start-ups in the state. The questionnaire method was used to collect data and 60 startup managers including 5 incubators were randomly chosen for the study. Statistical Package for Social Sciences (SPSS) software has been used to analyse data by using tests like mean score and one sample t-test. To measure the reliability of the questionnaire, Cronbach’s Alpha method was employed and obtained the value 0.862. The result indicated that startup founders are highly satisfied by the facilities provided by the incubators in Kerala for entrepreneurship development.