AI – DRIVEN ORGANIZATIONAL EFFICIENCY: AN EMPIRICAL STUDY ON AUTOMATION AND PRODUCTIVITY IN MANAGEMENT

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V. Narasimha Rao, P.Vinay Ranjan

Abstract

Artificial intelligence (AI) has been reshaping the landscape of business management. Defined as the simulation of human intelligence process by machines, AI significantly enhancing organizational efficiency and productivity. AI tools like ML, RPA and DSS poised to revolutionize business operations across the globe. While some studies explored AI’s potential for management, there is a lack of comprehensive research examining the specific ways in which AI effects organizational efficiency. This research paper explores the impact of AI on organizational efficiency with special reference to automation, productivity, managing change, employees skill development, organizational transformation. Making out both quantitative and qualitative data, this paper pinpoint the key advantages, challenges, associated with AI adoption. The findings highlight AI’s potential in enhance overall organizational efficiency. The paper offers practical suggestions for organizations towards effective implementation of AI tools. Finally, the areas for future research on AI adoption is also mentioned by the author.

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How to Cite
V. Narasimha Rao, P.Vinay Ranjan. (2025). AI – DRIVEN ORGANIZATIONAL EFFICIENCY: AN EMPIRICAL STUDY ON AUTOMATION AND PRODUCTIVITY IN MANAGEMENT. European Economic Letters (EEL), 15(2), 518–527. https://doi.org/10.52783/eel.v15i2.2869
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Articles