The Impact of Internal Marketing on Employee Satisfaction: A Case Study of Sonatrach, Maintenance Department Laghouat

Abstract

This study aims to investigate the impact of internal marketing practices on employee satisfaction in the maintenance department of Sonatrach in Laghouat, Algeria. The study focuses on the following practices: empowerment, training programs, incentives and rewards, and internal communication. These practices were selected based on previous studies. The study population consists of employees in the department, and to achieve the study's objectives, a questionnaire was distributed. Various statistical methods were utilized to analyze the data and test the research hypotheses. The results showed a statistically significant impact of empowerment practices, training programs, internal communication, and incentives and rewards on employee satisfaction.