Green Supply Chain Management: Key Challenges, Emerging Trends, and Strategic Solutions for Sustainable Business Practices

Abstract

Green Supply Chain Management (GSCM) has emerged as a vital strategy for businesses aiming to enhance environmental sustainability while improving operational efficiencies. This paper examines the integration of emerging technologies, particularly Artificial Intelligence (AI) and Blockchain, in GSCM practices, highlighting their role in enhancing transparency, efficiency, and sustainability across supply chains. Through secondary research, the paper analyzes the impact of these technologies on GSCM, focusing on their potential to drive sustainable practices and improve supply chain resilience. Additionally, it explores the challenges faced by small and medium enterprises (SMEs) in adopting GSCM, including financial constraints, technological barriers, and regulatory hurdles. The paper further identifies strategic solutions for overcoming these challenges, providing insights on how SMEs can better align with sustainable supply chain practices. The findings reveal that while AI and Blockchain have significant potential to improve the efficiency and transparency of green supply chains, SMEs require targeted support and resources to successfully implement these technologies. This study contributes to the literature on sustainable supply chains and provides practical recommendations for businesses, particularly SMEs, seeking to adopt GSCM practices to enhance their environmental performance and competitiveness.