From Awareness to Action: Examining the Role of Circular Awareness in Shaping Circular Practices at Residence in the Indian Context

Abstract

The circular economy (CE) paradigm has emerged as a crucial framework for achieving environmental sustainability by minimizing resource use, extending product life cycles, and promoting regenerative consumption systems. While institutional and industrial applications of CE have gained prominence, the role of individual behavior—particularly at the household level—remains underexplored in the Indian context. This study investigates the relationship between circular economy awareness and the adoption of circular practices in residential settings, using data collected from a cross-sectional survey of 400 respondents across India.