Influences on consumer buying behaviour in uttar pradesh

Abstract

This study examined how glocalization has influenced the food chain industry in Dadri, Gautam Buddh Nagar, Uttar Pradesh, and how locals feel about RTE meals. Regional survey participants numbered 50. Global supply networks have increased market penetration, therefore 13% of respondents say RTE meals are widely available. Thirteen percent purchased ready-to-eat items because they loved the taste, and eight percent because their families did. Only 1% admitted to peer pressure, whereas 10% wanted collective choices. 15% of consumers purchase RTE meals to save time cooking and preparation, reflecting modern, fast-paced lifestyles. However, some consumers avoided RTE products for various reasons. 4% stated they didn't know enough, 6% didn't like it, and 26% felt it was too pricey. 20% questioned the things' quality, and 4% couldn't acquire them. A frightening 34% were concerned about their health, citing ready-to-eat meal fat and chemicals. Nearly 6% seemed to have no reason for not choosing RTE goods. It illustrates how global influences and local preferences intersect in glocalization's impact on consumer choices in Uttar Pradesh's developing food industry.