“A Study of Ambiance and Service Convenience as Key Determinants of Servicescape”

Main Article Content

Mihir Shah, Anandkumar Brahmbhatt, Pinal Barot, Prakashraj P. Kumavat

Abstract

The fitness industry in India is to a great extent chaotic and does not have an unmistakable structure to separate between various item and administration portions. Until a couple of years back, the fitness industry was ruled by a bunch of enormous players, be it regarding gyms and fitness centers or even fitness equipments. Be that as it may, this circumstance is changing bit by bit with the passage of new little players in the market, who are utilizing innovation to make and convey varieties of products and services.

Article Details

How to Cite
Mihir Shah. (2025). “A Study of Ambiance and Service Convenience as Key Determinants of Servicescape”. European Economic Letters (EEL), 15(2), 1985–1994. https://doi.org/10.52783/eel.v15i2.3021
Section
Articles