Post-Pandemic Business Continuity and Strategic Resilience: Innovative Management Practices for a Disrupted World

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Muskan

Abstract

In the backdrop of COVID-19 pandemic, the world has never seen such global disruptions which compelled the businesses across the industry to rethink their operational model, supply chain, leadership strategy and risk management framework. In undertaking this study, the authors focus on the key areas of post pandemic business continuity and strategic resilience as well as what has become the day-to-day practices of the business world in the quest for a becoming more responsive to a more and more volatile and uncertain world. This captures such organizational shift from the way organizations traditionally attempt to scramble and mitigate risks to how they embrace proactive resilience building or organizational building, starting with digital transformation, agile leadership, decentralizing decision-making, as well as operational strategy grounded on sustainability. This work draws on cross sectoral case studies and contemporary empirical research and uncovers key trends, including hybrid work model, supply chain reengineering, scenario based strategic planning and resilience metrics embedded in corporate governance. It highlights the importance of technological innovation, especially in regards to artificial intelligence driven forecasts, blockchain for supply transparency and cloud-based collaboration tools, for organizational adaptability. What the findings suggest is that businesses that succeeded following pandemic embraced flexibility, had a culture of innovation, and had a mentality of stakeholder, putting employee well-being, customer experience and environmental sustainability first. Besides, the paper offers an alternative theoretical model of strategic resilience through proactive risk sensing, continual learning, and modular business design, which would be more robustly to adapt to the future systemic shocks. Overall, this study advances the cutting-edge discussion on organizational sustainability in a world of disruption, providing practical suggestions for business leaders, policymakers and academics setting out to create more powerful, adjustable and goal driven businesses after the pandemics.

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How to Cite
Muskan. (2025). Post-Pandemic Business Continuity and Strategic Resilience: Innovative Management Practices for a Disrupted World. European Economic Letters (EEL), 15(2), 2312–2326. https://doi.org/10.52783/eel.v15i2.3065
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