Workforce Sustainability in the Gig Economy: Managerial Practices for Equity, Inclusion, and Wellbeing with Respect to Quick Commerce Business Policy

Abstract

The gig economy has swiftly proliferated in the digital age, transforming conventional labour frameworks across various sectors, especially in quick commerce (Q-commerce). This sector, defined by rapid deliveries and app-driven task assignment, significantly depends on gig workers, including delivery personnel and micro-warehouse employees. The rapid and demand-oriented characteristics of Q-commerce pose significant issues related to workforce sustainability, encompassing job security, social inclusion, and employee wellness. This article analyses the effect of managerial practices on equity and inclusion among gig workers in the Q-commerce sector. This paper assesses the impact of workplace policies on the well-being and job satisfaction of gig workers and evaluates the role of policy interventions in ensuring long-term workforce sustainability in Q-commerce platforms.