Ethical Integration of Artificial Intelligence in Indian Media: A Study of Transparency and Accountability Measures

Abstract

The concept of Artificial Intelligence (AI) being integrated into journalism has brought changes in the media industry, improving the pace of news production, content personalization, and audience engagement. The presence of AI in journalism presents a set of ethical dilemmas, especially concerning transparency and accountability. This paper investigates how Indian media houses, with an increasing adoption of AI technology, are tackling these concerns. The study is premised on primary data gathered through structured questionnaires via Google Forms among journalists working with leading national news channels on AI-based journalism. Therefore, its goal is to identify the kind of ethical governing rules followed by these organizations and also to look into how accountability is ensured in processes driven by AI. On those lines, it brought forth a scenario where a few organizations have developed some rudimentary ethical practices while others have no formal policies or oversight. The study also calls for developing structured ethical frameworks, awareness generation, and regulatory mechanisms. This paper adds to the discourse on responsible AI in journalism by highlighting the gaps, sharing prevailing practices, and putting forth practicable measures to strengthen the ethical integration of AI in Indian media.