Study of correlation and uniformity between customer review ratings on different online travel agent websites

Abstract

The study is to find out whether there is a correlation and uniformity between the customer review ratings on different online travel agent websites. There are a huge number of online travel agent websites in the world. Each website has its own modus operandi and a different way of displaying the content. The various websites have their own customer review systems with different measurement scales. When a free individual traveler wants to select a hotel, he is confused due to the diverse rating scales on the different websites. The study focuses on reducing this customer dilemma. The study considers 50 hotels which are 3 star and above from Pune city and 6 major online travel agent websites. The Karl Pearson’s correlation coefficients were determined as the primary step to check the level of correlation followed by a one-way ANOVA and f-test. Then the simple linear regression was done to determine the regression equation between the customer review ratings and the star ratings of the hotel. In the end, the findings, conclusions, and limitations are defined.