Shaping Research on Consumption Behaviour Publications: A Bibliometric Analy-sis Approach

Abstract

The growing interest and increasing scholarly focus on consumption behaviour have been evident from both evolving industry trends and past research. This field has gained significant practical and academic relevance, prompting a need for a comprehensive assessment of existing studies. Therefore, the primary objective of this study was to present the current status and intellectual structure of scholarly research on consumption behaviour by analysing publication trends, key contributions, and thematic developments. To achieve this objective, quantitative research methods were applied, utilizing data from SCOPUS through a bibliometricanalysis of indexed publications. The analysis explored various indicators of bibliometric, including growth trends, thematic dispersion, research concentration, coverage of documents and citation overlaps. Through an extensive search and filtering process, a total of 1,813 articles from diverse sources were obtained. Key research themes, significant keywords, and influential scholarly contributions were identified. The analysis section of the research further provides critical insights and valuable recommendations for future research directions in the field of consumption behaviour studies.