Competitive Advantage in Packaging Industry Through Strategic Hr Practices

Abstract

Historically, competitive advantage was obtained by elements such as production capacity, research laboratories, financial resources, distribution routes, and economies of scale. Though these qualities remain significant, they are insufficient for success in today's corporate world. It is widely understood that people are the most valuable assets in the new global market, and that all other assets are merely commodities that may be acquired at market rates; yet, only the human asset has the ability to learn, grow, and contribute. The primary goal of the study is to determine the competitive advantage in the packaging industries through HR practices. Existing research reveals that the packaging sector has strategically aligned human resources to support this objective. In today's intensely competitive climate, it is incredibly challenging for the packaging industry to attract, motivate, develop, and retain skilled personnel.