Cross-Functional Integration: Marketing and HR Collaboration to Drive Employee Engagement in Fintech

Abstract

In today’s dynamic fintech landscape, fostering high levels of employee engagement has emerged as a strategic imperative for sustained innovation and competitive advantage. This paper explores the synergistic potential of cross-functional integration between Marketing and Human Resources (HR) departments to enhance employee engagement within fintech organizations. Traditionally operating in silos, Marketing and HR are now increasingly recognizing the value of collaboration to align internal and external brand messaging, build a cohesive organizational culture, and deliver employee experiences that mirror customer-centric strategies.