Navigating the Rapid Lane: System Dynamics and Quick Commerce in the Digital Age

Abstract

The advent of quick commerce has revolutionized business operations, offering speed in delivery and immediate satisfaction for consumers. Yet, the trend poses challenges to businesses in ensuring speed, affordability, and sustainability. This article takes a closer look at the system dynamics of quick commerce and how challenges and possibilities arise from this new trend. From an examination of current literature, the study identifies predominant themes and takeaways that make us better understand the influence of quick commerce on companies and society.