Global Marketing Strategies for Grocery Retail in India: Understanding Future Consumer Behaviour Trends in the Digital Era

Abstract

This research paper investigates the evolving dynamics of grocery retail in India, focusing on future consumer behaviour trends in the digital era. With traditional kirana stores holding a dominant market share, this study explores the interplay of digital transformation, sustainability practices, and quick commerce in reshaping the Indian retail landscape. A mixed-methods approach was employed, combining quantitative surveys analysed through Chi-Square tests and visualized using Power BI, alongside qualitative insights to decode consumer preferences and attitudes.