Customer Satisfaction Level of Green Packaging with Special Reference to Tourist Place

Abstract

This study looks at how green packaging affects consumer satisfaction in Nainital City, a popular tourist destination known for its historical and natural beauty. This study intends to offer a thorough examination of visitor views and satisfaction levels regarding green packaging measures conducted within the tourist industry of Nainital City by concentrating only on quantitative approaches. This study aims to measure customer attitudes towards green packaging, their perceived environmental advantages, and overall satisfaction with the tourist experience through surveys given to visitors visiting several sites within Nainital City. The research attempts to determine the degree to which green packaging affects consumer satisfaction levels by statistical analysis of survey results, including measures of central tendency, correlation, and regression analysis. This study intends to provide exact insights into the link between green packaging and consumer satisfaction in the tourism setting of Nainital City by limiting its scope to quantitative analysis. The research aims to evaluate the impact of green packaging techniques on improving the tourist experience and identify important elements influencing visitor satisfaction by separating variables such design features, message, and packaging materials. It is expected that the study's findings would offer factual proof of how green packaging affects visitor happiness in Nainital City's tourism industry. This research seeks to provide actionable insights for companies, tourism stakeholders, and policymakers to maximize green packaging practices and further support sustainable tourism development in Nainital City and beyond by measuring tourist perceptions and satisfaction levels.