A Study On Factors Influencing The Consumers' Two-Wheelers Buying Decision Of The Kathmandu Localized Riders In Nepal

Abstract

In Kathmandu  the  Two- Wheelers are the most common street commuter  seen in the  narrower roads . Because of the purchase affordability.  road conditions, fuel consumption and availability,  government  levied  road  and  vehicle taxes and the small amount of loans  made available by the financial institution the Two- Wheelers are found the most important means of transportation .  Keeping all these conditions  and increased use of Two-Wheelers by the Nepalese riders in mind, a research was conducted  to find the best suitable bike for the Nepalese Two- Wheelers users. For this study purpose , 215 samples were collected visiting the sales outlets,, garages and Two-Wheelers  workshops  in Nepal. Data  were analyzed using SPSS and others suitable statistical tools. The research  result showed that the  most sold Two- Wheelers sold in Nepal was Bajaj  and in Scooter section the Honda  Dio  was the most sold  ones. The Hero brand is also found popular in Nepal. Yamaha , TVS  are also having good acceptable market share .