Green Fintech and the Culture of Sustainability: A Case Study of Select Banks in Karnataka

Abstract

Green Fintech is the term combining financial technology and environmental sustainability, and it developed as a high-priority solution to transforming the banking industry. Through the implementation of sustainable operations, the financial institutions are currently lessening the environmental change as well as meeting the rising consumer demand of environmentally friendly services. The terminology of sustainability in fintech is the willingness to operate technology in such a way that it helps to contribute a sustainable attitude towards nature, which means emphasizing minimizing the carbon footprints, stimulating green projects, and promoting a sustainable financial service growth. Sustainability in banking may include zoning in green financing, responsible investment, and utilizing technological tools to have more efficient management of resources.