An Analysis of Factors Affecting Front-Line Employee Job Satisfaction in App-based Home Service Organisation

Abstract

In today’s competitive environment companies are using new and updated technology to survive in the market. Consumers are more demanding now and want the best services at a competitive price and according to their availability. Therefore, Online App based Home Service Industry come into existence to meet the Consumer’s demand. The present study is very useful for understanding the satisfaction of Front-line Employees. The purpose of this study is to examine the impact of Pay, Security, Work-Family Balance, Autonomy and Training on Front-Line Employee Job Satisfaction. Both Convenience and Snowball Sampling are used to collect data from Front-line Employees. A self-structured questionnaire was designed and filled by 290 Front-Line Employees of respective companies. After data cleaning 229 responses are used for data analysis. Statistical tools such as Cronbach Alpha, CFA and SEM are used for analysis. The results show that Pay, Job Security and Work-Family significantly influence Front Line Employee Job Satisfaction whereas Autonomy and Training are not found statistically significant. The study is limited only to some selected companies. In future more companies can be studied and comparison among them can also be done.