A Study of Impact of Product Quality Variables on Attitudinal Brand Loyalty for Vishal Mega Mart in Indore City (2025)

Abstract

The Indian retail sector continues to experience rapid transformation, driven by demographic shifts, increased disposable incomes, and evolving consumer preferences. Among organized retailers, Vishal Mega Mart stands out in Indore as a major hypermarket delivering value-driven shopping experiences in 2025. This study investigates how product quality variables affect attitudinal brand loyalty among Vishal Mega Mart customers in Indore. Survey-based data analysis explores consumer commitment and advocacy for the brand, focusing on high-quality, consistent food products and general merchandise meeting customer expectations.