Financial Awareness and Strategic Investment Practices of Women-Owned Enterprises in Palghar District

Abstract

This study looks at how women entrepreneurs approach investing and how aware they are of different options. Employing both primary and secondary data collection methods, including questionnaires and the Snowball sampling technique, the research gathered responses from 76 participants in Palghar District, Maharashtra. Analysis was conducted using percentage analysis tests. The study exclusively focuses on female entrepreneurs. Results indicate a preference for secure investment attitudes among female respondents, with gold being a popular investment choice. Furthermore, female tend to save for significant purchases rather than relying on credit. However, a notable percentage of female remain unaware of financial investment avenues or their associated benefits.