Green Banking Initiatives: Growth And Success of Selected Public Sector Banks in Coimbatore

Abstract

Banks acts as a life changer in various aspects of modern day society and almost all the people have certain kind of banking transactions. In the recent years the upgradation of technology had played a major role in banking industry, further the deployment of sustainable practices in the current context of the global world like green banking services provides huge support in promoting eco-friendliness and most of the banks have adopted it. Post green banking adoption the banks faced various effects on its banking operations, thus the paper focuses on growth and success of top 5 public sector banks after the adoption green banking initiatives. Conceptual design was adopted to explore the performance of banks through secondary information in existence. The growth and success of green banking in India's top 5 public sector banks signify a positive shift towards sustainable and responsible banking practices. These banks are setting an example for the entire Indian banking sector by actively promoting green banking initiatives. As green banking continues to evolve, public sector banks are expected to play an even greater role in shaping a greener future for India.