“A Comparative Study of Consumer Consumption Trends: Adoption of Natural Plant-Based Sweeteners in Modern Lifestyle”

Abstract

Purpose
The study examines consumer consumption trends, awareness levels, and adoption patterns of natural plant-based sweeteners in modern lifestyles.

Methodology
A structured questionnaire survey was conducted among 350 respondents from Mumbai, Thane, and Palghar. Non-parametric tests—including Shapiro–Wilk, Kruskal–Wallis, and Mann–Whitney—were applied to analyse awareness, preferences, and influencing factors.

Findings
Awareness does not significantly affect consumption patterns or sweetener preferences. No meaningful differences were observed in factors influencing adoption among consumer groups. Overall, consumer choices were shaped more by taste, price, and availability than by awareness.

Practical Implications

Insights assist manufacturers, nutritionists, and policymakers in designing targeted awareness campaigns, improving product formulation, and promoting healthier alternatives.

Limitations
Self-reported data and limited geographic coverage may affect generalisation.

Originality
Provides a comparative, consumer-focused assessment of natural sweetener adoption in a metropolitan lifestyle context.