Trends and Determinants of Women’s Apparel Buying Behavior: A Bibliographic Analysis (2014–2024)

Abstract

The fashion industry has undergone profound changes in recent years, shaped by globalization, digital advancements, and a growing emphasis on sustainability (Silva et al., 2020; Mishra et al., 2020). Among diverse consumer groups, women stand out as key drivers of fashion trends and market dynamics (McNeill & Venter, 2019). Despite extensive studies on global fashion consumption, there is a noticeable gap in understanding how region-specific factors influence women’s clothing purchasing decisions, particularly in emerging economies like India (Rahman et al., 2021). This study aims to bridge this gap by conducting a detailed bibliographic analysis of the trends and determinants of women’s apparel buying behavior in Maharashtra, one of India’s most economically advanced states.