Social Media Usage: A Comparative Study on Generation Y and Generation Z In India

Abstract

Social media platforms have become integral to modern life, transforming communication, information exchange, and entertainment. This study investigates the social media usage patterns of Generation Y (born 1981-1996) and Generation Z (born 1997-2012) in India. The research explores variations in platform preferences, usage frequency, content consumption, and psychological impacts through a detailed comparison. By employing surveys and qualitative interviews, this paper highlights generational nuances and their broader societal implications. The findings indicate distinct behavioural patterns across the generations, influenced by technological exposure, cultural norms, and life stages. Recommendations for policymakers, businesses, and educators aim to optimize social media's potential while mitigating its challenges. The study concludes with recommendations to promote healthy social media habits and reduce negative effects, particularly among youth.