Tech-Driven Sustainability and the Role of Digital Innovation in Green Finance

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K. Naveen Kumar, P.Madhavi Latha

Abstract

The integration of technology into green finance is transforming how businesses, governments, and investors approach sustainability. As climate change concerns escalate, the need for innovative solutions that both address environmental challenges and foster economic growth has never been greater. Technology, including block-chain, artificial intelligence (AI), and big data analytics, plays a crucial role in enhancing green finance by improving transparency, efficiency, and accessibility. AI enables the analysis of vast datasets to identify trends in environmental performance, aiding informed investment decisions, while block-chain ensures secure, transparent tracking of funds for sustainable projects. Additionally, digital platforms facilitate the global exchange of green financial products, such as green bonds and impact investing, directing capital toward eco-friendly initiatives. The technological advancements within green finance not only accelerate the transition to a low-carbon economy but also present new opportunities for investors, businesses, and society to support sustainable ventures.

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How to Cite
K. Naveen Kumar, P.Madhavi Latha. (2025). Tech-Driven Sustainability and the Role of Digital Innovation in Green Finance. European Economic Letters (EEL), 15(4), 2810–2813. https://doi.org/10.52783/eel.v15i4.4416
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