Guest Editors:-

1. Dr. Prashant Kumar, Assistant Professor, Phonics University, Roorkee, India.
2. Prof. (Dr.) Madhu Arora, Dean Research and Professor, NDIM, Affiliated to GGSIP University Delhi, India.
3. Prof. (Dr.) Poonam Khurana, Professor, VIPS, Affiliated to GGSIP University Delhi, India.

Published: 2025-10-30

Values-Driven Investment Choices By Gen Z For Spirituality And Security

Prof. (Dr.) Madhu Arora, Dr. Amit Kumar, Dr. Bhawna Mukaria, Prof. (Dr.) Poonam Khurana, Manisha

1-9

Experiential Perception Of Buying Behaviour Of Gen Z- Using Regression Analysis

Prof. Sundram Priyadarshnie , Dr. Anamika Srivastava, Prof. (Dr.) Poonam Khurana, Dr. Bhawna Mukaria, Manisha, Prof. (Dr.) Madhu Arora

10-18

Artificial Intelligence In Financial Decision Making: Opportunities And Risks

Dr. Jyoti Bhambhani, Dr. Anamika Srivastava, Asha Kumari , Vasudha Tyagi, Arti Srivastava

36-53